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News You Can
Use This issue's
article is by David Lawrence of David Lawrence &
Associates,
a practice efficiency
consultant. | |
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Client Relationship Management: An
Efficient Client-Centered
Model
By David L.
Lawrence
Defining
your relationship with a typical client is the most
basic and fundamental aspect of your practice. It is
necessary to define your relationship with a client so
that you can fairly assess your value to the client and
determine your fees for such things as a financial plan,
etc. Some Broker/Dealers set fee structures so that you
may not have much flexibility. Nevertheless, it is
important to ascertain the services you provide to your
clients so that you can develop a value proposition that
justifies those fees, no matter how they may be
determined.
But
client relationship management is about more than just
fees. It is about how you are perceived by your clients
and how satisfied they are with your services. There is
an old saying in the profession that goes: "under promise
and over deliver." Leaving your clients with the
impression that they are getting much more than they are
paying for leads to higher levels of satisfaction,
higher client retention rates and higher numbers of
referrals from those clients. Everyone likes to be
treated special and that is what the client-centered
model is all about. Developing a client relationship
strategy that embraces the client-centered model is an
excellent way to improve your financial practice and, at
the same time, increase the efficiency of your
operations.
David
Lawrence is President of David Lawrence and Associates,
your practice efficiency consultant. He also writes a
monthly column on practice efficiency for Financial
Advisor Magazine. For further information or to inquire
about his services, please visit www.efficientpractice.com
or email David at: dLawrence@efficientpractice.com.
This
Month's Registered Representative
Opportunity:
At this
Broker-Dealer, they really want to do what it takes to
help their customers be successful, and that helps
define who they are. They pride themselves on
being able to present a variety of alternatives as
solutions to their customers needs. They have a
great degree of variety in their operations consisting
of a staff of special people with specialized
talents. They have everything from options, to
fixed income, to advisory, managed accounts, and fee
based programs. They have experience at all levels
in all areas, trading, marketing compliance and back
office functions. Their clearing is through
Fidelity or NFS, having had a long and successful
relationship to help make them one of their top
broker/dealers. They offer a full service platform
to meet a broad array investment needs, capable of
handling all types of accounts (individual, business, or
institutional). They also have an enviable
compliance record since their inception; strong balance
sheet that allows them to internally finance their
growth and their up to date technology allows them to
bring the solutions and support to your desktop.
They have a good payout ratio; good breadth and the
decision tree on final decisions is short.
For
this and other Registered Representative opportunities,
please visit www.goingindependent.com
(go to our Opportunities section and click on Hotjobs) or
contact Mitch Vigeveno directly at
727-725-8876. | | |
|
Turning Point, Inc. 2450 Sunset Road Suite G Clearwater,
FL 33765 (727) 725-8876 (727) 725-2630 (fx) www.tpisearch.com
tpi@tpisearch.com
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Here's
some additional links and information from Turning Point,
Inc...
Mitch
Vigeveno was recently quoted in
Investment News. Click here to
read
the article.
Quote of the
day: "We cannot solve our problems using the same
thinking we used when we created them." Albert
Einstein | |
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