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News You Can Use This issue's article is by Joseph J. Lukacs, Business Coach and the founder of International Performance Group LLC., a professional business coaching company delivering customized coaching and training | |
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“The Planning Process" (part 1)
By Joseph Lukacs (from Chapter One of his new book, Practice Power - 12 Steps to Take your Business to the Next Level)
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The process you are going to use to create your plan is designed to serve you throughout the year and throughout your business life. You begin this process by starting no less than 30 days from a deadline you establish.
This event can take place at any time of the year. If your goal is to complete the plan by December 15, begin working on it the first part of November. Or, if you designate March 1 as your finish line, get it started the first week of February. Giving yourself four weeks to work on it means you won’t have to rush to get the job done and the quality of your final product, your business plan, will be greatly enhanced.
Once you have your deadline established, begin by creating a folder containing last year’s plan (or your notes or outline from last year if you don’t have a complete plan), along with a notebook or pad to use throughout the month ahead. Take this folder with you wherever you go. Have it in your briefcase, take it to your office, take it home, take it in the car, wherever you are going.
Using the folder and its contents, begin a thorough review of last year’s business plan or notes. Examine all of your goals, your marketing ideas and business strategies, noting what worked and what didn’t. Keep the winners. Drop the losers or, at least, revisit how your strategy for them can be implemented with a fresh perspective for the coming year.
You can have the greatest goals in the world, but if your strategy for achieving them is fl awed, your results will be no better. In order to turn last year’s negatives into the coming year’s positives you have to be prepared to roll up your sleeves and get your hands dirty.
NOTE: Typically, at this point, many advisors simply decide the process doesn’t work and the goal is booted out the door. The truth is, they haven’t attacked the problem in every way possible. This can be the real difference between success and failure.
The next part of your 30-day process involves spending a few minutes every day writing and reviewing goals on the pad of pa- per inside your folder. Write down everything you want to accomplish in the coming year because, later on, you will be using what you’ve written in a workshop-type exercise.
Most advisors do what I call “on-the-fly” goal setting. They come up with something in five minutes and that’s the end of it. I want you to take a different approach.
Begin by picking a number for the dollar revenue amount you want to do next year. Write it down. This represents one of the first goals most advisors include in their business plans. A few days later take another look at the amount you’ve come up with. At the end of 21 days, if the amount is still there, and you haven’t felt the need to change it, then chances are it’s probably a pretty good number that you are comfortable with.
THE REASON FOR THIS EXERCISE: When you write down enthusiastic goals it’s because you’re feeling a certain way that day. Maybe the next day your feelings have changed and it becomes apparent that what you wrote down the day before doesn’t really match your potential, or it needs more work. Whatever the case, keep revisiting what you write down until it begins to age like a fine wine and you’re satisfied with it. Get comfortable with what’s on your list and your business plan will reap the rewards.
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Author's note: Joseph J. Lukacs, Business Coach, is the founder of International Performance Group LLC., a professional business coaching company delivering customized coaching and training, by telephone, to financial and insurance professionals. International Performance Group LLC. is based in Melbourne, Florida. Joseph can be reached at 321-255-2889, by e-mail to JJL@jpginc.net, or visit our Web site: http://www.jpginc.net
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Here's some additional information from Turning Point, Inc..
TURNING POINT PLACEMENT!
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Quote of the Day:
"Nature magically suits a man to his fortunes, by making them the fruit of his character." Ralph Waldo Emerson (1803 - 1882)
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