This
is the time of year when reps start thinking about
whether or not they need to make a change in their
practice. Whether it is a decision to move into the
independent world or to simply change broker/dealers
(b/d), there are a number of issues to be faced, not
only in making the decision but also in completing the
change. First and foremost is the reason for the change.
Often the promise of a better life (or, in the case of a
b/d, a better payout) seems to belie the old adage, "the
grass is always greener on the other side of the fence."
The reality, however, may be quite different. Most
practitioners should make this all important decision
based on solid business principles.
The
payout percentage on gross dealer concession (GDC) is
not (or should not be) the only deciding factor. Of much
greater importance is the net profit number. In other words,
take a hard look at your business expenses; all those
various fees and charges for things that you get from
your broker/dealer. Then, subtract your gross expenses
from your gross compensation to arrive at a net
compensation figure. This is the number to use when
comparing various offerings. Why? Because a b/d could
give you a large GDC payout, but hit you with scores of
nickel and dime charges that, when added up, amount to a
lower overall bottom line to you.
Another
reason why payout should not be the only deciding factor
is that a broker/dealer that offers a higher payout may
turn out to be the wrong broker/dealer for you. They may
not offer or support the programs, services or
investment selections that you want and need. Choosing
the right broker/dealer is a highly complex undertaking
and should be carefully considered with all the facts in
front of you. Working with an organization such as Turning Point,
Inc., which specializes in this complex task,
makes the search easier. But, there are still issues to
be considered.
Client
communications before and after a b/d switch is a
critical success factor. Your clients need to be assured
that their needs will continue to be met or that the
quality of services is likely to improve as a result of
this change. Assuming that your current b/d allows you
to communicate with clients prior to a switch (and that
is a big assumption), what you say is just as important
as how and when you say it.
Yet
another issue to be faced is cost. The cost of moving
from one b/d to another or to move from a captured
environment to the independent world should not be taken
lightly. You should be planning for any costs associated
with the switch. Not the least of this might be fees,
transfer related expenses, and additional marketing and
communication related expenses. Planning a transitional
budget and working through all the possible expense
scenarios is a key to minimizing or avoiding
unanticipated costs.
Advance planning can save
you hours of frustration and additional work
later. The more you can plan for an efficient
transition, the more likely you are to retain clients
and enjoy all the benefits of your new b/d
relationship.