Maximizing your networking is the way to build a golden Rolodex. I’ll share some of the same techniques that the “movers and shakers” use---those who are always well connected. Do you wonder how they do it?
If you are not networking or maybe you did it in the past but it didn’t work for you, or perhaps you haven’t seen any results, I will build a case substantiating why networking is so important to your business. In fact, for a number of my clients, it is their primary way to get new business. Let’s look at some of their secrets.
First, networking builds confidence. Meeting powerful and important people inspires confidence. You get out there and all of a sudden start to feel like you are a part of something bigger.
Second, it allows you to meet some re ally great people; people who can help you. Our business is a people business, so if you are going to excel at it, you need to make sure you are around enough of them to gather business and create the environment to meet prospects.
Networking gives you an opportunity to receive referrals from professionals and other businesspeople in your community. Establishing yourself as a leader and individual of high moral and ethical standards opens the door for you to start receiving referrals sometimes just by being there!
Opportunities Abound
Opportunities are all around you.. All you have to do is be aware. When I talk with a client and we decide that networking is going to be a part of his or her plan, I have that advisor perform the very same exercise you’re about to do right now. Get out your journals so we can begin.
CONSIDER: You are surrounded by opportunities. One of my clients was heavily involved in their children’s sports activities like Little League, soccer and coaching. It was a very nice community, ripe with potential clients and possible referral sources. The coaches and their assistants, the other team’s key personnel, as well as people belonging to the organizations sponsoring the sports programs—many of them were professionals perfect for business-building opportunities, people anyone in the industry could benefit from knowing.
List in your journal all those avenues or opportunities where you have a chance to do some networking. Now let me give you the general areas, and then we’ll work on your specific plan:
- Social functions.
- School alumni events
- Political events
- Business and trade group meetings or activities
- Cultural and community activities
Make your list now and include any kind of networking you are already doing, as well as networking possibilities you have thought about, but have not yet taken action on. Brainstorm a bit.
Hold onto the list because you’ll be using it later. In the meantime, let’s continue with other important networking.
(more in our next issue….)
